The Director

The founding members of the Wine Investment Association came together with the common desire to see the industry adopt appropriate measures to ensure consumer protection and good practice. Recognising that the performance of fine wine as an asset class is attractive to private investors, the founders consulted within the industry and established The WIA Code of Practice as a method of self-regulation to aid the protection of investors in fine wine. The Director has experience in fine wine investment and financial services, please see the information on Peter Shakeshaft below: 

Peter R. ShakeshaftPeter Shakeshaft

WIA Director and founder member

Peter Shakeshaft is the Founder and Chairman of Vin-X Limited, a specialist in Fine Wine Investment, offering portfolio management services specifically focused on creating rewarding fine wine collections for private individuals, companies, charities and other organisations

Qualified as a corporate financier with a twenty-year history in financial services, Peter previously specialised in funding and listing entrepreneurial companies with Enterprise Investment Scheme relief. He was the chairman of a financial services group based in the City of London, which grew to a turnover of more than £100million. Peter continues to work with growth companies, has been a majority shareholder in a logistics firm and through his business interests has helped young companies to employ over 500 people.

A keen sportsman, Peter enjoys skiing, sailing and rugby, he previously held the post of Chairman of the British Bobsleigh Association and was formerly a board member of the National Olympics Committee at the British Olympic Association.